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# How can I personalize my e-mails ?

Personalizing your e-mails **improves the perception of your recipients**, while **making your e-mails more recognizable**. What's more, personalization makes it possible to tailor content to recipients' specific needs, strengthening the relationship and increasing the impact of your mailings.

To personalize your e-mails you need to be logged in to a TransferNow account and have an **active subscription** (TransferNow Premium or higher).

To personalize your e-mails:

1. Click on the “Dashboard” link at the top of your screen;
2. Then select “Administration” available from the side navigation of your “Dashboard”, then “Personalization” ;
3. Go to “Interface and emails”.
4. At the bottom of the page, you'll find a box allowing you to define the logo to be displayed on your e-mails, as well as the background color, links and buttons.

You can also preview your changes right next to the personalization form.